Leadin was conceived in the corridors of Said Business School, University of Oxford and the enabling study hall of the Oxford Foundry where Anas and Ali spent hours since February 2018 deliberating the learnings from their organizational leadership programme and contextualizing its importance in context of the vibrant and progressive Saudi Arabian economy and culture.
By the end of the programme in November 2019, they had resolved to make a difference and introduce world-class and customized leadership development interventions, and specialized consultancy on key matters facing organizational leadership to the young and growing community of business and social leaders in Saudi Arabia.